(plan) how can the study of MEDIA LANGUAGE unlock meanings in your work?

(previous analysis of our media music video)


Our media product is fairly influenced by other real media products as the artist is portrayed in glamorous way and is the main focus of the video. lIke Beyonce, Cheryl Cole, Alexandra Burke e.t.c.


We were influenced by several similar artists and managed to use intertextuality with our video and Girls Aloud's 'Biology' music video, by using the same hand movement. - a clock hands or ferris wheel, alan key/rope pulling winding up device for water in unfortunate countries. 


By using one of Goodwins points we were able to create a more in depth video and it also relates the lyrics and visuals together, 
along with the "damsel in distress" written on the car 
and the "Mr Mechanic" calling on the phone. 


The lighting we have used is very typical of this genre of music.


 It emphasises the artist and looks very appealing and sophisticated. We originally found the idea on a Mcfly acoustic set from The Sun Biz Sessions and used the effect that appeared on this video of the bright light behind the artist performing. We then developed this idea and used the car headlights for extra lighting.

representation and audience

Representation 


In our music video we used an unfortunate negative stereotype to our music video about the objectification of women in RnB music videos. Laura mulvey has a theory called Male Gaze, and this strongly applies to the stereotype of women in RnB videos being voyeuristically exploited for the male populations pleasure. our clothing was a feature in making us appealing to men- showing more skin than necessary and high heels. this is very stereotypical to RnB artists music videos such as Beyonce, Shontelle and Rhianna. we used long shots during the performance section to show the entire body including legs made longer by heels. this helps people to appreciate the ''talent'' if you will.

Audience 

our characters to the (not the performance the other sections) didnt appear to have specific identities for a specific audience to relate to. looking at david gauntletts identity theory this media may prompt young adults to not identify themselves in a specific way to be open to interpretation/ or to be just as many people as they feel like being and express themselves in whatever way.

For our music video our target audience was aimed at teenage males and older. 14+. the expectations of our audience i'd expect would to see objectified women dancing maybe even singing if it were a real life music production. our video wasn't especially explicit no raunchy dance moves so we'd only rate this at a 15. 

Applying theorists to our work

Music video


David Gauntlett - his anti-effects theory doesn't apply.

Roland Barthes - N/A

Vladmir Propp - a narrative was crossed with performance. but there are no 'characters'

Tzetan Todorov - no specific equilibrium.
                            dis-equilibrium is when the car breaks down
                            no specific new equilibrium

Laura Mulvey - male gaze theory  the objectification of women. there are no men in our video except for references in the lyrics. women in peril. however we are in control because we had the car. and we were the dominant characters not prancing after the men/male singers(which don't actually exist.)


Thriller Video

David Gauntlett -

Roland Barthes -

Vladamir Propp -
the villian- rabbit mask man(lewis)
in the opening we've only met the villian and the 'princess' whos the girl in peril.

Tzetan Todorov - Contains only an equilibrium as its the opening sequence. dis-equilibirum is when

Laura Mulvey - objectification of the women. in peril. voyeristic to men what will the masked man do to her? whatever happens its fairly clear she'll lose the coat/cat outfit.

Roland Barthes Theorist

Born 12th November 1915 in Cherbourg, France into a middle-class, Protestant family.

he later died 25th March 1980 (Died aged 64)

Studied French, Latin and Greek at the Sorbonne in 1935.

Taught for many years in France, Romania and Egypt.

Suffered from a relapse of tuberculosis in 1941 and spent the most of the next six years of his life in a sanitarium.

His essays were collected together into his first book Le degre zero de l'ecriture (writing degree zero) in 1953.

Taught at the Centre National de Recherche Scientifique while continuing to write and publish his most famous book Mythologies in 1957.

Served as the director of the Ecole Practique des Hautes Etudes from 1962 to 1977.

He was elected to the Chair of Literary Srmiology at the College de France.

He was considered France's leading intellectual.

Barthes began to study the subject of semiotics (the study of signification), not as a process, but as an attitude. He believed that the importance of semiology resides in its functionality. This means Semiology therefore aims to take in any system of signs, whatever their substance and limits; images, gestures, musical sounds, objects, and the complex associations of all these which form the content on films. Used for, convention or public entertainment.

An example of semiotics and having pluralistic meanings such as the Swastika

In Buddism it stands for peace and has done for a few thousand years. Hitler reversed it for his own use to symbolise strength and unity amongst the Nazi's.