Representation & Audience analysis

Representation:
In the thriller product we made, the antagonist had a mask on which could be seen as a stereotype of criminals. Also, the clothing that the antagonist is wearing may also be a stereotype of a criminal as he is wearing a 'hoodie' and baggy clothes. Race is not really shown in this product as the antagonist is masked and therefore you don't know his race and the protagonist is white. Laura Mulvey may look at this product in a way that the characters are all male which she would argue shows some conforming to stereotypes of males for example violence. There are no women in this product which means that Mulvey wouldn't be able to show any stereotypes of women which is a positive. The stereotypical violence shown by the characters also conforms to the genre of the product (thriller).

Audience:
The target audience of Jainy would probably be a female audience in early teen years. It would be female more than male because of the story line as it is a little bit like a fairytale. The product probably wouldn't have any age restriction certificates either as there is no violence or swearing. There should be a positive response from this product as there is no violence and it is quite a gentle sounding song and video. My target audience would like to see a lot of colour and brightness/happiness and the product delivers this. I think that this product conforms to the conventions that the target audience expects. Laura Mulvey may ague that the song is aimed at Jainy, however, she is not objectified in the product which means she isn't included in the 'Male Gaze' argument.