Section A 1a for our music video

After researching whose Beyonce's target audience is, we realised that our target audience should be extremely similar if not the same because the song is sung by Beyonce, there for meaning that the song it's self is already targeted at that audience. When listening to the lyrics of the song it is obvious that the song is about how women like to be "loved" and there for obviously targeted at women; taking this into acount we wanted to target our video at women. We want to do this by using some of the methods Beyonce uses to target women in her own videos such as showing her vulnerability and making her self not appear threatening to other women. We thought that we could do this by showing the female in the video to be very vulnerable to her feelings, using close up shots to show her emotion. We also thought that by using minimal makeup and natural looking hair the female used in the video would not appear threatening to any females but actually relatable.

In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our media product represents certain types of real media products as we conducted lots of information from other top video's from beyonce and other high profile artists such as nicole shwerzinger. For example we used the house as a the setting in which beyonce does to create a very normal feel to the video as like an everyday life situation. Doing this meant we could also reflect the genre as 'slow love' we emphasised this by using black and white as our background setting which is more a slow intimate colour just to focus on the meaning of the song. Also, we challenged the conventions of a real media product by introducing a few fading techniques to attract one shot to another which is most commonly used in the R&B genre industry. 

I believe that using genre and conventions has helped us with our final media product as we have been able to conform with a particular genre to match our music video with and also we have been able to fit our music video around different conventions, we were thus able to challenge conventions and conform to them. 

Our understanding of genre has developed greatly over the past two years as we are now able to understand why different products are totally different and fit into a seperate category to one another when they may seem similar to the normal eye.  

Post-production

For our music video, we wanted to edit our music video to make it more appealing and interesting to our audience.  We first decided to implement a black and white theme throughout the music video, where some of the scenes are in black and white. This added an effect which would keep the audience involved with the product and also give it a more intimate feel. We decided to conform to the genre conventions to have similar fading techniques such as other music videos e.g. Beyonce. 

Post-production is the function of editing the picture, adding visual special effects and to add sound effects to ultimately make the final product a lot better than just cramming all the filming together without any effects. 

Our post-production skills have developed greatly over the past 2 years, we have been unable to edit our products without even thinking and we are able to judge if a particular effect would suit our product or not.