Our target audience for our music video is late teens to early 30s and is aimed at both males and females as they can both idealise themselves in this video. The expectations of the target audience is to see the characters in a normal situation yet they can still achieve the same situation themselves.
We would have a 15 certificate for our music video as we don't believe that some of the scenes are appropriate for a younger audience. We also hope to have an active response from our audience as we believe that many will try and conform with the ideologies in our music video.
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