In our music video we used an unfortunate negative stereotype to our music video about the objectification of women in RnB music videos. Laura mulvey has a theory called Male Gaze, and this strongly applies to the stereotype of women in RnB videos being voyeuristically exploited for the male populations pleasure. our clothing was a feature in making us appealing to men- showing more skin than necessary and high heels. this is very stereotypical to RnB artists music videos such as Beyonce, Shontelle and Rhianna. we used long shots during the performance section to show the entire body including legs made longer by heels. this helps people to appreciate the ''talent'' if you will.
Audience
our characters to the (not the performance the other sections) didnt appear to have specific identities for a specific audience to relate to. looking at david gauntletts identity theory this media may prompt young adults to not identify themselves in a specific way to be open to interpretation/ or to be just as many people as they feel like being and express themselves in whatever way.
For our music video our target audience was aimed at teenage males and older. 14+. the expectations of our audience i'd expect would to see objectified women dancing maybe even singing if it were a real life music production. our video wasn't especially explicit no raunchy dance moves so we'd only rate this at a 15.
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