Roland Barthes Theory - Semiotics is the study of signification. Symbols have different meanings. Images in media can be interpreted in many different ways by various consumers. The creator may mean something but whoever watches it may see it as something else - Pluralism. E.g. A rose can be seen as romantic but are also used by mobs on dead bodies.
Applying Roland Barthes Theory to our Media Product- This image can be seen as vandalism, or a creative expression of emotion.
Essay Question- to what extent did you conform to or challenge narrative conventions in your product??
Typical Narrative Conventions:
- Meaning is constructed in order to promote audience understanding.
- Groups events into cause and effects
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